Frontier Texas Celebrates 10 Years

By Courtney Burris | cburris@krbc.tvg

Published 04/07 2014 06:34PM

Updated 04/07 2014 07:13PM

Over the past ten years, the Frontier Texas! museum has been entertaining and educating Abilene and our visitors. Since the 12 million dollar museum opened in April of 2004, thousands of visitors have been through the museum each year. While there were many skeptics concerned with how the non-profit would stay afloat, according to the Executive Director, the museum is doing well.

"Ten years ago we had to put together a business model for Frontier Texas that would ensure our success for generations to come and the great news is that for the past ten years we have been operating right on that plan" explains Executive Director of Frontier Texas, Jeff Salmon.

Part of that business plan says that almost half of the operating budget comes from the venue tax, which is a tax on people staying in hotels and motels in the city.

"Hotel revenues over the past ten years have increased by about 40%, so Frontier Texas and all of the other great things that have happened in Abilene have contributed to the fact that our hotel and tourism economy has grown" says Salmon.

H.C. Zachry, who is an Abilene businessman, artist, and one of the creatives behind Frontier Texas says that he thinks that the interactive museum is something Abilene should be proud of.

"We have got a facility here that is not replicated anywhere else and so we can show that with considerable pride" explains Zachry.

With an attendance of over 34,000 last year, up nearly 35% from 2012, Zachry is expecting Frontier Texas to continue to be the answer to what he calls "The Friday Night Question."

"That is when you have visitors at your house and after they have gone to bed any you are laying in bed with your spouse and you say 'What on earth are we going to do with these people tomorrow?' This is the answer to the Friday night question, take them to Frontier Texas."

On April 10th, the City Council will be voting on weather or not to renew their lease with Frontier Texas for another ten years.

This year admission prices are going up for the first time since 2004. Adult tickets will now be $10, however, rates for schools will not increase.

Visit for more information.

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