ACT: Plans For Retaining Momentum After Hiatus

ACT: Plans For Retaining Momentum After Hiatus

The Abilene Community Theatre is coming back from a year hiatus and has plans to keep audiences coming, despite the availability of instantaneous entertainment.
The Abilene Community Theatre has been open since the mid 1950s and has recently made a comeback from hiatus. Their most recent shows have been close to sold out. Some long time theater volunteers will be the first to tell you that many aspects of the community organization have changed over the years.

"In the beginning, we had a good group of volunteers, we met every Saturday, we built the sets, there was a lot of enthusiasm for the theatre," explains Bruce Bachmann, who began participating in the theatre around forty years ago. Bachmann says that theatre used to serve as a prime form of entertainment. "There was a time where theater was one of the only forms of entertainment. When I first got to town, there were only three television stations."

Since then, entertainment has become much more accessible and theater volunteers say they have seen the effect. "People can be entertained just walking around with their phones in their hands," explains Laura Lee Hines, who has volunteered at the theatre since the mid 1990s.

Instead of falling out of touch, the volunteers of the theatre are turning to social media to attract guests. "We also have a Facebook page, there is just a lot of communication on social media," explains Hines.

So far, their efforts seem to be paying off. "Opening night for this show that we are currently doing is probably one of the biggest opening night crowds in years, so again, we are coming back strong," says Bachmann.

They say they will continue to increase their social media presence and partner with more folks around town to really empahsize the communtiy part of this theatre, but they say there are some parts of the theatre that are the same as they were decades ago.

"Just having a good time, just like we do now, so nothing has changed in that regard," says Hines.

For more information on how to see the plays or get involved with the theatre, visit their Facebook page.
To view their website, click here.
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