Roughly nine years after the bikini-clad Hilton became an internet sensation in her first Carl's Jr. commercial, she appears with sports illustrated model, Hannah Ferguson, in the new ad.
Advertising execs are hoping this latest spot measures up to the first commercial which was viewed more than 350 million times on the company's website and led to a major spike in hamburger sales.
So is seeing an attractive celebrity in an advertisement enough to get you to pull out your wallet?
Does this kind of marketing really work? Share your thoughts here and you could be featured on Abilene Midday at 11:30!