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Howard Payne Signs Extended Agreement With Adidas

Howard Payne Athletics and Adidas have entered into a new three-year agreement that will provide exclusive footwear and apparel for all Yellow Jacket teams through the 2016-2017 academic year.
Story provided by Abram Choate, Howard Payne Assistant Director of Athletics for Sports Information and Game Administration

BROWNWOOD, Texas – Howard Payne Athletics and Adidas have entered into a new three-year agreement that will provide exclusive footwear and apparel for all Yellow Jacket teams through the 2016-2017 academic year.
 
"We are excited to continue our partnership with Adidas," said Howard Payne University athletic director Mike Jones. "This has been a great opportunity for our department that goes well beyond cost savings because it has put all of our teams in similar apparel and will continue to help us brand our identity as we move forward with our department. It also gives high quality apparel and footwear to each of our teams from one of the world leaders in the industry."
 
The new agreement ensures that all Howard Payne teams will be outfitted in Adidas uniforms, including practice and travel gear. In addition, officially licensed Howard Payne/Adidas branded products will still be available to Yellow Jacket fans in the future. This marks the second three year period that the Howard Payne Athletics Department will have been outfitted by one brand. Howard Payne University is still the only NCAA Division III school in the nation with this type of exclusive agreement with Adidas.
 
"We are honored to continue to have Howard Payne University Athletics as a part of the Adidas family," said Mike Cloud of Adidas Team Sales. "We look forward to a long and successful partnership of which both parties can be proud."
 
Mike Cloud is a 1977 graduate of Howard Payne University. He was a member of the Yellow Jacket football team where he was a two-time All-Lone Star Conference selection at safety.
 
Howard Payne has more than 300 student-athletes competing in the sports of football, women's volleyball, men’s and women's soccer, men's and women's basketball, along with baseball, softball and men’s and women's tennis.
 
Howard Payne joins such universities as Michigan, UCLA, Tennessee, Indiana, Nebraska, Wisconsin, and SMU among others to be outfitted exclusively in Adidas footwear, uniforms and accessories. Adidas also has exclusive all-league partnership with the NBA and has marketing agreements with the NFL and MLS.
 

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