On Tuesday, Johnny Johnson of Big Johnson Liquor & Beer decided to stop purchasing cases of Russian vodka and poured out all three cases of his current stack outside his store.
"I just didn't agree with the aggression Russia took on Ukraine," Johnson says. "With my son in the military, something like this hits a little close to home and as a parent, you start to worry."
Johnson's son is in the Air Force, deployed near Russia in Bahrain and he hopes such boycotts will help reduce the amount of money being funded into the ongoing crisis. He understands that he's already purchased the bottles, but it doesn't matter to him if he knows that it makes a statement.
"I'd rather not take the money," adds Johnson. "There's plenty of Texas vodka, so there's no reason why we should give the money back to Russia."
Johnson says he doesn't mind not purchasing Russian vodka if the crisis in Crimea continues and encourages others to join.