Dairy Queens all over the country will now begin serving Orange Julius Premium Fresh Fruit Smoothies thanks to a merger between the two companies.
Dairy Queen says it will be more like a smoothie shop within a dairy queen restaurant, offering a wide variety of choices. The smoothies will also serve as a healthy alternative to more traditional selections.
Orange Julius Premium Fruit Smoothies and Julius Originals will be rolled out to more than 4,000 Dairy Queen locations in the U.S. and Canada by November. Currently more than 800 DQ Orange Julius stores in the U.S. and Canada, most of which are mall locations, carry Orange Julius beverages.
Customers will have a choice between Orange Julius Premium Fruit Smoothies and Julius Originals.
International Dairy Queen, Inc. acquired the Orange Julius concept, famous for its frothy fruit blended beverages, in 1987, but the highly popular brand has been around for more than 85 years.
The original began with Julius Freed, who operated an orange juice stand in Los Angeles. His friend Bill Hamlin liked oranges, but they upset his stomach. So Bill decided to blend his orange juice with a few choice ingredients that made it less acidic. Bill introduced the drink to Julius who then began selling the frothy, delicious beverage to customers. Soon fans were shouting, "Give me an orange, Julius!" Sales escalated and the name of an original was born.