How do you pronounce GIF? Or is it Jif?

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(CNN) – It’s a GIF for Jif.

The popular peanut butter brand is releasing a jar featuring the name spelled with a “g” instead of a “j.”

It’s a partnership with Giphy – the popular gif search engine.

The jar even defines “GIF” – animated, looping images.

It also asserts that the word should be pronounced with a hard “g,” not a soft one.

However, Steve Wilhite, the creator of the gif, has said in the past that it should be pronounced with a soft “g.”

Despite Wilhite’s clarification, the debate still rages over how to pronounce the word.

GIF stands for graphics interchange format.

The limited-edition jars are on sale for $10 on Amazon.

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