A Look at How Amazon Offers Last-Minute Perks for Procrastinators

State & Regional

Texans looking for last-minute gifts or household items could be in luck, thanks to one major online retailer.

Amazon looks to provide a holiday miracle, by delivering items in an hour or less, with its Prime Now service. Items can be delivered until 11:59 p.m. on Dec. 24 for Amazon Prime members.

“Those folks that wait until the last minute to buy their holiday gifts, Prime Now has you covered,” Amazon spokesperson Angie Newman said. “We have tens and thousands of items for people to be able to purchase through Prime Now, so not absolutely everything, but just nearly everything that you could want.”

Two-hour delivery is free with a Prime membership, and 1-hour delivery has a delivery charge depending on your location.

“You could imagine you’re making holiday cookies with your kids and your grandkids and you’ve run out of an ingredient,” Newman hypothesized. “They don’t want to stop the fun and stop making the cookies, so you can just head onto your Prime Now app and get everything from ingredients, to Amazon devices, to board games, gifts like gift cards, or even things like baby seats.”

Amazon expects its busiest holiday season ever, with increasing demands to provide products to people. Amazon has raised the bar for online sales, forcing other retailers to find creative ways to compete with changes in technology.

Newman said Amazon has “changed the way people shop.”

When Prime Now orders come in, the company takes the information, and in a Prime Now Hub location associates will grab a cart and essentially go shopping through a warehouse of labeled aisles.

“It’s very easy for them to get your delivery into a bag and one of our Amazon Flex drivers will pick that bag up and it will go out and be delivered to your home.”

George Kelemen, President and CEO of the Texas Retailers Association said Amazon has “definitely set a trend.”

“But, I think the other part of the story that isn’t being told as much is that many of those companies and stores that we have known for years have adapted and have moved to those models and you are seeing them compete very effectively for those shoppers with Amazon,” Kelemen continued.

The Texas Retailers Association reports sales are up 11 percent compared to this time last year.

“Everything related to the holiday season, whether it’s shopping, seasonal part-time work, is exceeding expectations and looking really good,” Kelemen said.

Newman said Prime Now started in 2014 in New York City, is now available “all over the United States,” and has rolled out in 30 countries around the world.

To find out if Amazon Prime Now is available in your city, click here.

An Amazon associate pulls products for the Prime Now delivery service on Dec. 21, 2017. (Nexstar Photo/Wes Rapaport)
Amazon Prime Now products prepared for delivery on Dec. 21, 2017. (Nexstar Photo/Wes Rapaport)
An Amazon associate pulls products for the Prime Now delivery service on Dec. 21, 2017. (Nexstar Photo/Wes Rapaport)

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